KPR Global wins European PR Contract for Curvature
Global IT solution provider signs Konzept PR/KPR Global for European media communications
AMSTERDAM, April 7, 2016. Curvature, an innovative provider of IT infrastructure solutions and services, announced today that it has commissioned Konzept PR (with its international brand, KPR Global) with media communications for Curvature’s main European markets. The signing of the pan-European communication agreement demonstrates Curvature’s commitment to strengthen it’ corporate and brand presence in the key European markets; France, Germany and the United Kingdom. As a global IT Solution Provider, Curvature’s lines of business include hardware procurement, both pre-owned and new; a comprehensive support and maintenance offering (3rd Party Maintenance) for server, storage and networking devices; as well as a host of managed and professional services.
The company was founded in 1986 as Network Hardware Resale (NHR) and has established itself as the largest provider of pre-owned networking hardware. It reached 300M (USD) in 2015 with an employee headcount of 650 worldwide. The impressive turnover and growth figures are attributable to Curvature’s worldwide message to customers that they can safely move away from the unnecessary and endless 3 to 5 year Rip and Replace cycles demanded by Tier 1 hardware vendors. In 2014, the company rebranded itself as Curvature and is positioned today as a comprehensive solutions provider for the complete IT infrastructure. Through NetSure, the Curvature third party maintenance alternative used by corporations globally, clients are able to reap much longer hardware lifecycles, lower costs and gain efficiency in procurement, maintenance and modernisation of their IT systems. By partnering with Curvature, customers can save from 50 up to 90 percent on their maintenance costs without compromising quality or efficiency.
3rd Party Maintenance grows in Europe:
Following the successful realignment as an IT solution provider in the US, Curvature continues its march into the European markets and has selected KPR Global as its public relations partner of choice for media communications in an international pitch:
"Clear PR strategy and planning, demonstrable expertise in the sector, implementation of an effective PR programme together with ongoing transparency in performance, convinced us that KPR Global is the right partner to create traction and quality content and solidify our position in the European media landscape,” noted Kelly Oblitas, Marketing Manager EMEA at Curvature.
"For CIOs, IT directors and data centre managers, Curvature provides exciting USPs for us to market. We are dealing with a global IT solution provider brand with many years of experience suppling pre-owned networking devices and extensive know-how in the planning, implementation and maintenance of data centre projects worldwide. This will offer numerous reasons for media, journalists and readers to reach out. There are also some clear and resonating trigger points that editors actively pursue: These include the use of pre-owned hardware in high tech environments or the freeing of customers from mandated maintenance contracts. It will be our job to position Curvature adequately and build up business momentum with our communication efforts across Europe. It’s a challenge that we are going to relish,” noted Michael Baumann, Deputy Managing Director of Konzept PR / KPR Global.
Curvature is transforming how companies procure, maintain and upgrade equipment and support for multi-vendor network and data center environments. Founded in 1986, the company, formerly known as Network Hardware Resale, has become a trusted strategic partner for more than 10,000 organisations worldwide, including some of the largest telecommunications carriers, top financial services firms and Global 1000 organisations. Based in Santa Barbara, Calif., the company specialises in delivering 24x7 global technical support, advanced hardware replacement and complete lifecycle management of networking and data center equipment from corporate locations in the America, Europe and Asia. For more information, visit https://www.curvature.com.
About Konzept PR / KPR Global:
Konzept PR GmbH with its international brand KPR Global is based in Augsburg and is one of the leading PR agencies with a focus on high-technology industries. Founded 1989 and today led by Thomas K.J. Kraus, H.-Jürgen Gocke and Michael Baumann the agency provides the full range of PR services with a focus on technology markets. The agency serves for local and EMEA PR campaigns for numerous leading vendors and service providers especially in the IT industry. For more information, visit http://www.concept-pr.com/
Curvature LLC, Singaporestraat 66, 1175 RA Lijnden
T: +31 (0) 20 449 6910, F: +31 (0) 20 449 6923, email: firstname.lastname@example.org
EMEA press contact:
Konzept PR GmbH / KPR Global, Leonhardsberg 3, 86150 Augsburg
Michael Baumann, T: +49-821-34300-16, email@example.com
UK press contact:
KPR Global, Sharon Munday
T: +44- (0)23 9311 4100, firstname.lastname@example.org